Large Corporate organisations may be used to in-house teams, while smaller businesses and start-ups may be reliant on one person or may consider outsourcing. For a business owner, entrepreneur, CEO or Senior Manager, the day to-day running of the business often takes over and it can become really confusing to know what type of Marketing…
I have always been puzzled at to why typically Business to Consumer (B2C) organisations are Marketing-led, while most Business to Business (B2B) ones are usually Sales-led or Product-led. Strategically, Marketing is equally as important for both, yet the importance of Marketing and Marketers are much less valued in the B2B world. Business leaders and the…
For anyone who watched the Euro’s this year, it was impossible to miss the headline sponsor of UEFA EURO 2020 – TikToK. Originating from China and launched in 2016, known there as Douyin; TikTok is a global video-sharing social networking service owned by ByteDance. The TikTok app allows users to create and share, short-form, 15-second…
