Why invest in a marketing plan?
Marketing is one of the most important aspects of running a business.
Whether you are just starting out or have been in business for some time, a strategical Marketing Plan really can make the difference between successful Marketing or simply being ‘present’ and just doing ‘Marketing’ for the sake of it.
It’s so easy for Marketing to get pushed to the side. The day to day running of the business can take over and without a Marketing Plan, it can be confusing to know what type of Marketing really works for your business.
This is where I can help and offer a fresh perspective. I will work with you to understand where your business is now, where you want to be, and what you want to achieve through Marketing.
I can delve deep, review, and audit your Marketing and Social presence, competitor activities, brand positioning and key messages to see what works well, and which areas can be improved and refined.
A Marketing Plan is a long-term approach that gives your Marketing a sense of purpose, helps you focus, test, measure, and reach your Marketing goals.
For instance, do you need to generate brand awareness? Get more leads? Are you active on the right social platforms?
Once we have been through the planning process, I will write a practical Marketing Action Plan for you to work with and help make your Marketing work better, and perform effectively for your business.
How does it work?
During the Marketing Planning Process, we will cover the following areas:
- Marketing Planning Session: examine where you are now, where you want to be, and how to help reach your business goals
- Marketing and Social review and audit
- Competitor review
- Objectives and goal setting
- Target Market (key audience)
- Brand Strategy / Archetype Analysis (positioning and messaging)
- Strategy (recommendations, channels, and tactics)
- Marketing Action Plan and full handover *
* Option to bring tml. on board to implement your Marketing Plan. Or happy to run through and brief you / your team to implement.
Let’s work together
If you would like to learn more about the benefits of having a Marketing Plan for your business, and how this works, get in touch. I offer FREE 30 mins Discovery Call to all new clients.