Why TikTok Matters More Than You Think…
For anyone who watched the Euro’s this year, it was impossible to miss the headline sponsor of UEFA EURO 2020 – TikToK. Originating from China and launched in 2016, known there as Douyin; TikTok is a global video-sharing social networking service owned by ByteDance. The TikTok app allows users to create and share, short-form, 15-second…
